One of the easiest ways to fail in an eCommerce business is not knowing the trending, popular and lucrative products to sell online.
And this is a very hard hurdle to scale for online business owners.
But this struggle is not exclusive to new store owners.
Even the most established online store business owners work hard at updating their offers to help scale their business.
It is no surprise actually. I mean the stakes are so high!
The eCommerce industry is growing at a phenomenal rate (24% year-on-year), making it increasingly important to find those niche-winners and trending products that help you stay ahead of the competition and give your shoppers what they want.
To succeed in eCommerce you need three things:
If you’re in Nigeria and aspiring to build an online store for customers in Nigeria, then you know the question is even more confusing.
With so many products already available in the market, finding one that sells the best has become an arduous task, especially when there is endless competition and every second ecommerce store is trying to follow the same strategy.
That’s because the eCommerce marketplace or online shopping solutions are just opening up, and the mention of Jumia and Konga could make you throw away your plan and go look for something else than selling online.
But while Jumia and Konga appear big and have spent huge amount of money building websites to sell products online, and investing more on marketing, you should not bulk and run away.
While there are hundreds of potential niches and millions of products to sell online, the foundation of your success comes down the right products AND target market.
The good news is, an opportunity is always around and you can learn the right steps from our digital marketing training, where you would learn how to conduct product research using research tools and how to market them effectively.
The truth is that you may have some advantage.
The advantage is that you may focus on just one popular product that a lot of customers are willing to buy.
You then offer exceptional support and knowledge base that help them understand the product better.
After that you can focus on reaching more customers that are similar to those that are already buying and repeat the process.
In the meantime, in this post, we have come to your rescue with the 20 most profitable and lucrative ecommerce products to sell online fast.
But first, here’s…
The general process I like to follow is:
This way, you would be able to scope out your competitors, suppliers and manufacturers before spending any money and also look at their prices and inventory levels from day to day to see if they are successful.
Okay, let’s get into the meat of the post.
As cars become increasingly digital, digital automotive accessories are becoming more popular among consumers.
Take a look at this car projector above that showcases your engine speed, water temperature, battery voltage and more.
This handy product helps prevent car accidents by allowing drivers to keep their eyes forward as it projects key information in front of you.
But that’s not all. Think of any car component or accessory. There is a high demand for them on ecommerce stores.
If you can sell any or all of these products, then be sure to rake in a lot of money and customers from both home and abroad.
The need for computers and computer gadgets is on the rise on a daily basis and having an online store that focuses on this is a good idea.
From children to adults, parents to grandparents, men to women, bosses to staff, etc.
Almost everybody needs a laptop.
Also, internet usage in Nigeria is steady climbing. Apart from via mobile phones and devices, most of these internet users are accessing the internet on their laptops and computers.
However, if you are like me; who got married to laptop some years ago. You will realize there is little or nothing you can do without a system.
So now that you realize that selling laptops online is a good business idea, what next?
Well, you need to decide on whether you want to sell fairy used or new laptops, your pricing, preferred models and target market.
Once that is settled, you also need to set up your eCommerce website.
Just like laptops and other mobile devices, mobile phones are another very lucrative products to sell online.
In Nigeria, kids, teenagers, adults, old people, rich, poor, men, women and everyone likes the flashy lifestyle that comes with using a mobile phone, especially when it’s an expensive one.
In the picture above, you can see that the search for mobile phone sellers in Nigeria is very popular with over 40 million searches.
What this means for you is that when you set up your mobile phone selling business properly, you can be assured of making a lot of money.
After buying clothes, you start to think of your favorite perfume or lipstick?
Yes, it is no surprise that cosmetic and beauty business is a way too profitable business to skip.
It is estimated that 9 out of 10 girls, at least once in their life use cosmetics. Of course, Nigerian women are young and beautiful.
But it is always good to highlight that natural beauty.
Usually, women would not even walk out of the house without having any makeup on.
However, there are also some girls or women who prefer to keep the natural look.
In both cases, cosmetic is still necessary and a booming product to sell online.
A lot was said about cosmetics, but what about some cool things for hair?
Nigerian women love to experiment with their hair.
It can be short and straight, it can be long and curly or made up in cute Ghana braids.
But the latest trend in the hair industry is hair extensions.
Hair extensions and synthetic hair vary and come in different styles.
So do not hesitate and give this business a try!
Still on fashion, clothes and shoes are very very hot commodities in Nigeria.
As you already know, Nigerians are very flashy people who love to dress nice whether for an occasion or even to impress friends and family.
When it comes to children, parents love to buy clothes regularly for their kids on festive occasions like Christmas and the likes, to parties, or to even make their kids look good.
The same goes for adults who also like to dress fashionably whenever they are inside or outside.
In fact, nobody can do without it, except circumstances cause otherwise.
There are different clothes for men, women and children. As the trend in fashion continues to evolve, clothes will continually be in high demand.
So what can you sell online when it comes to clothes?
Just like clothes, shoes are also very popular in Nigeria and many shoe sellers make tons of steady income by either producing or selling shoes.
Nigerians love shoes to match their adorning clothes.
And if you can either produce or supply these shoes in different sizes and for different sexes in your store or via delivery, then it would really help to increase your business acumen and income.
Among home electronics, televisions are perhaps the most common home electronic appliances in every Nigerian home.
The truth is that Nigerians like entertainment shows like sports, Nollywood movies (even foreign movies), news and music a lot, and would do anything to have a television at home.
This trend has made the purchase of television sets a very popular activity for Nigerian parents and even single people living alone.
Although some people may say that televisions are not as popular as before because people now have online TV and can watch the TV from their mobile phones and laptops, but the truth is that TVs are not only for domestic use.
Even companies, corporate firms and many organizations have TVs.
So what are you waiting for?
There is no home, office or room whatsoever without a piece of furniture.
From chairs, tables, beds, boards, doors to sofas, furniture come in different sizes and for different purposes for every home, office or room.
To start a furniture selling business online, you would need to either be a manufacturer, supplier or both and design strategies to target the specific people who are likely to buy your products.
Are you thinking of starting a jewelry business and you are thinking if the business is still profitable in Nigeria?
Well, that’s a good decision because jewelry business in Nigeria has been around for ages.
It is one business in Nigeria that is highly lucrative and people are making so much money from it. It is a great business especially for those who are creative and love to work with their hands.
Come to think of it, everyone wears some sort of jewelry or the other.
Be it a wedding band, a necklace, a wristwatch, earrings, everyone at some point adorns themselves with pieces of jewelry.
Nigeria, of course, has even made it diverse and exciting by making so many different types of jewelry.
We have the Ankara made, wire works, beads, and so many types that no matter who you are, there must be a brand that you would love to wear.
So, if you are thinking about selling jewelry online in Nigeria, then be rest assured that you have made a good decision.
As the Nigerian middle-income level is increasing, Nigerians are becoming increasingly able to purchase certain products.
One of them is microwave!
And it’s not just about homes. Many Nigerian companies and organizations are also purchasing microwaves for use in the office.
What this means is that microwaves are very lucrative products to sell online in Nigeria.
Who doesn’t want their babies to have amazing childhood experiences?
From clothes to toys, baby products are becoming increasingly popular in Nigeria because many parents and guardians pay serious attention to giving their young children the life of their dreams.
Baby products are also very profitable because they are relatively cheaper than adult products but usually come in more purchase quantities.
So, if you’re thinking of selling baby products online, here are some major products you should focus on.
Due to some problems with electricity supply in the country, generators are in high demand these days.
It is annoying when you are watching a TV show and suddenly the electricity goes off.
For this situation, people need to have their own source of power.
Generators become the only solution. In Nigeria today, there are hundreds of millions of generators at home, office, shops, markets, everywhere.
Generators are not only for rich families, but poor people also buy it and couple families can share it.
Until the situation gets better and the supply system improves, people would still buy this alternative source of energy.
A house or factory cannot be built without any building material.
That is why building material is always needed for construction.
These days, more new buildings are built and more people want to build a house of their own. In big cities, such as Lagos, building materials are in high demand.
You can sell or deliver blocks, cement, iron rods, aluminum roofs, shovels, head pans etc, are currently hot commodities in the Nigeria market.
Now let’s move on to more serious goods and take a look at a small-sized, but a very powerful product.
Lately, power banks have been in high demand everywhere in the world.
If your phone is out of battery and your battery literally dies, you would need this little helper for emergency situations. It charges your phone’s battery and extends battery life for 7-8 hours.
It is perfect for use at work, in school, on the road and in general anywhere, if your battery is dead.
They come in different capacities and very often have portable, convenient size.
You are reading this post because you need information.
Knowledge is power, right? This blog exists because I know millions of young Nigerians need information to get out of poverty and become successful.
I don’t sell this information but I still make money because I’m able to satisfy people’s appetite for information.
So what information do you possess that people need? Here are some products you can sell.
Who does not like to enjoy a delicious and nourishing meal? Of course, food is important for every person in any country.
Selling food and making food is a very profitable business. The food you want to sell could be raw, cooked or processed.
You can open your own little café or be a chef in the street food business.
Food business may vary from fried corn and fried meat sold on the streets to the luxurious and marvelous cuisine of Nigeria served in restaurants.
If you decide not to cook, but to sell food, then you can distribute it or have a wholesale business.
If you want to distribute food products, a local small store with plenty of snacks and goods will be a good solution.
Also, you can do delivery of food to people’s home.
But when it comes to food, many Nigerians are sensitive to hygiene and quality so you have to be able to market your food and grocery business properly to get these customers.
A lot of companies set aside big budgets for purchase of office supplies, stationery, furniture and even to maintain or update existing ones.
Some of the office supplies you can sell include:
Who doesn’t like to smell nice?
Opening a perfume business can set you on the road to financial independence, but you should only venture out on your own after you have completed your research and created a business plan.
Decide what popular-selling perfume lines you will carry in your business and locate a wholesale distributor.
You will then need to determine how much you will charge customers for your perfume.
This will be based on markup from the wholesale price.
Take advantage of the quickly growing number of Internet shoppers and sell your perfume online.
So there you go.
These are top 20 of the most highly demanded products that you can sell online in Nigeria.
Pick one or a couple of products, which you like and start to plan your business today.
One more suggestion is to research the local situation on the market and find out which product has the highest price now. This way, you can lower the price a bit and attract more customers.
But is that all?
Not so fast.
It doesn’t end there buddy…
…there are many products to sell online in Nigeria and more are springing up day after day. I will continuously update this post to reveal some more lucrative products to sell and make money online.