If you’ve never checked on the effective ways to increase traffic to your website or how to get traffic to your website, then you’re not taking your business seriously because business owners know that quality traffic rightly driven down the funnel equates sales, if you know how to also convert your site traffic to customers.
In fact, right now, you might be wallowing in a pool of poor traffic driven to your website, or you might be at a business stage where you only hit 10 quality website traffic monthly, this is terrible for your business, and if you pay attention to this article and digest our strategies, you will be able to get free traffic to your website, or paid traffic if you want.
Ask a marketer or business owner what they’d like to achieve most, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
If you put these methods into logical practice and execute them well, you are certain to generate quality website traffic that can convert to paying customers for your business.
With paid ads, it’s tested and guaranteed that you can hit thousands of website traffic in just 24 hours..
When we say “traffic”, we mean, “quality traffic”
It’s expected that your traffic should convert from “awareness” to “customer”.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand, and getting your site in front of people.
Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you launch your ads.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
Do you know how much people use social media every day? this is a huge indication that people pay attention to their social media pages, and as a business owner, that’s a credible traffic source.
It’s not enough to produce great content and hope that people find it – you have to be proactive.
Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches.
If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
But, there’s a missing puzzle here (which I’m certain you might have missed in the process of increasing traffic to your website using social media.
Pay attention to this..
In using social media, you will be tempted to lose all focus and barge in on any social media and want to sell your product, directing people back to your website.. this is wrong.
..instead, you have to offer value, and this is where your knowledge of content marketing is needed.
With content marketing, you are sure that you can drive value to your audience on social media, and that is an effective way to market to any audience, because of the value given out, this will drive your audience to go back to your website.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.
Intersperse shorter, news-based blog posts with long-form content as well as video, infographics, and data-driven pieces for maximum impact.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing, this means that, if your headline isn’t extremely catchy, you will certainly lose huge traffic you can generate through organic means.
For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text?
Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic
Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Think about it this way, people make searches on Google for a specific result, especially when in need to solve a problem. When you optimize your content for “long-tail keywords”, you are intentionally targeting searchers who are very specific with the result to expect.
Want to get free traffic to your website, then pay attention to this.
A keyword like “web design”, will show a generic result about “web design”, but when your article is optimized for a long tail keyword “web design company in Lagos”, you drive traffic to your web pages for searchers who need a “web design company in Lagos”, this is a way to take advantage of SEO if you are looking for ways to increase traffic to your website for free.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.
Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic.
Truth is, imagine how much traffic you can drive to your website if you have an email list of up to 10,000 subscribers, this is a great traffic source for your business if you know how to use email marketing as one of the many ways to increase traffic to your website.
Now, see how we use this powerful digital marketing tool to drive traffic to your website.
This isn’t where it all ends, because you practically have more work to do in terms of writing a great email copy that will convert, optimizing your open rate and CTR etc..
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere.
Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
..and guess what will happen if you neglect this key website rule in your business?
Ever found yourself waiting thirty seconds for a webpage to load? If your site takes forever to load, your bounce rate will be skyrocket, and this is how to lose web traffic really fast.
Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?
While you read down to this page, I will show you how this works well with content marketing.
But first, note this..
Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.
Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
One of the ways to get this effect right is to use content marketing strategies. Always refer to a blog post on your website, with this you’re sure of getting free traffic to your website.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics.
Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account?
Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers.
But hold on…
If you’re to use social media, I will give you one of the most effective content marketing strategy that drives about 72% of our conversion when it comes to content. (read on, I will share this in the next few paragraphs), but first, not this..
Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your potential customers.
Firstly, a disclaimer – don’t spam Nairaland and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen.
Members of communities like Nairaland are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant forum, submit your content, then watch the traffic pour in.
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging.
Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage.
These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better.
Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.