Marketing is very key in business and is also a challenging aspect when starting out a business. Every business owner wants to find the right strategy to attract and retain potential customers.
A good marketing strategy will help you define the overall direction and objectives for your marketing.
In this article, I’ll be sharing 5 Marketing Strategies that will help boost your business.
Firstly, what’s a marketing strategy?
According to Investopedia, Marketing Strategy is:
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Yes! Social media is the new wave in town and for your business to grow and to be recognized, it is very important that your business has at least a social media account that is active. We see a lot of businesses open social media accounts and don’t keep it running, there is no engagement on the page, inquiries are made in the comment section and DM but there is no one responding, that is not the right thing to do.
Produce relevant and valuable content for your audience, be consistent in your uploads, respond to inquiries promptly. And the good thing about social media is that you can run ads at affordable prices. Running ads will enable you to reach a wider audience and your target audience specifically.
People like video content, it is an attractive, versatile, and an engaging content format. Create valuable video content that answers your target audience’s questions and needs, this will increase engagement and showcase your brand as a thought leader in your industry.
Being charitable is a great marketing strategy, as this will attract customers to your brand. People are naturally drawn or attracted to brands that help their community.
Giving back is a great way to build brand loyalty and trust. It shows that your business cares for its people (internal and external people).
Having a blog for your business is a great way to develop relationships with your existing and potential clients, connect your brand to people, generate leads, and ultimately increase sales. Write regularly about topics related to your industry and the solutions your business provides.
Another marketing strategy that will help your business is having a Google My Business account and optimizing it for search. Many people use Google today and they can easily find whatever they are looking for without having to visit a website. Google My Business is a powerful tool that can increase your revenue and can lead to improved customer trust and loyalty.
A good marketing strategy will help you define the overall direction and objectives for your marketing and without the right marketing strategies to fuel your growth, making a profit, and staying afloat is difficult.